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THE EVENT

 

The primary role of a real estate company is twofold
when representing a seller in the marketplace.
The first objective is to present a seller’s property
to every conceivable buyer in the marketplace to
be sure that we have not only found a buyer, but
more importantly, to be sure we have found the
premium buyer.

YOUR GUIDE TO SUCCESS

WHY SELL IN JANUARY?

 We identified a unique opportunity for property owners on theCentral Coast during the peak tourist month of January. With An influx of tourists descends from local, interstate and international destinations to enjoy 52km of  beaches. 

A comprehensive marketing campaign culminates in bringing together the largest number of
buyers seen each year in one place. It delivers a high-power environment for you to achieve
outstanding results as well as an energetic and positive atmosphere for buyers. 

 

MARKETING CAMPAIGN

We have designed powerful marketing packages which are individually tailored to suit your property and the relevant target audience for it. We know how to generate maximum exposure directed at genuine buyers through a variety of
media and sales techniques. Multiple marketing channels must be engaged locally, nationally and internationally to generate maximum coverage for your property and to produce the best result for you.

A competitive atmosphere is created by casting a wide net and securing as much enquiry as possible. A cleverly constructed marketing campaign not only gives you a distinct advantage over other properties, but provides you with the confidence in knowing you have engaged every means possible to create the highest possible selling price.

NATIONALLY
January provides a unique opportunity to exposeyour property to the largest and widest cross-section of buyers looking for Central Coast real estate. A large
number of your buyers may come from outside of the Central Coast region, so it is important that you have access to a large database of quality buyers.
Sophisticated target marketing allows us to know where to place your promotion to maximise exposure with
the most likely buyers. We take advantage of every opportunity to showcase your property to a prospect with our team approach.

DAILY COMMUNICATION
Phone calls, emails, text messages, written
reports, face to face meetings


POWERFUL MARKETING
Every dollar invested is effectively targeting
a large group of buyers

 

PROFESSIONAL PRESENTATION
Photos, videography, brochures and all
marketing collateral to be produced to the
highest standard


OPEN HOMES
Multiple weekly open homes to produce
more buyers


WORKING BUYERS
Creating opportunities by connecting buyers
with your property and responding to all
enquiries promptly


RESPONSIVENESS TO
MARKET ACTIVITY
Constantly re-evaluating the campaign to
achieve the best results


PASSION AND ENTHUSIASM
Your dedicated sales agent and support
teams are always looking out for your
best interests


COLLABORATIVE EFFORTS OF THE
RWCC TEAM

As well as your agent, a network of other
administrators and professionals work to
funnel buyers to your property

GETTING YOU THE BEST PRICE

The Event has an extremely successful track record of consistently achieving premium prices and you can have confidence in achieving the same result for your property. Demand is strong for properties throughout various regions of the Central Coast and we have buyers looking for all types of property including apartments, houses, prestige homes, new developments, commercial, industrial, land and at this time of year there is also a large demand for boats. This comprises properties in the lowest price ranges to the highest, some buyers are looking for investments, some
are looking for places to live in whilst others are looking for holiday homes.

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CAN I SELL MY PROPERTY WITHOUT ALL OF THE MARKETING? 

Yes you can but there is a price to pay. There are many properties for sale on the Central Coast. This marketing campaign lifts your property
out of the pack and takes it to a higher level attracting the maximum number of buyers and competition at auction to ensure you achieve
a premium price. It’s a small investment to achieve a maximum price.

APART FROM COMPETITIVE BIDDING, ARE THERE ANY OTHER ADVANTAGES OF AN AUCTION? 

Yes, there are many. The property will be sold cash unconditional, eliminating sales subject to cooling off, pest and building inspections
and finance applications. Generally settlement is within 30 days of the sale. An auction provides the greatest protection to the seller in
putting the conditions of sale in favour of the seller.

I LIKE THE IDEA OF SELLING AT THE EVENT BUT I WILL BE AWAY ON HOLIDAYS. 

That is not a problem, particularly in these days of easy communication. We often sell properties for out of town owners and this has no effect.
You enjoy your holiday, we do all the work.

HOW CAN I BE SURE OF PERSONALISED SERVICE? 

Our property consultants are limited to the number of properties that they are able to market effectively at any one given time. We can assure
you will experience the most professional and personalised service available in the real estate industry today and we even back that up with
a written service guarantee. 

CAN I CHANGE MY RESERVE PRICE DURING THE CAMPAIGN IF INTEREST IN MY HOME IS HIGH? 

Actually, we don’t set the reserve until the day prior to the auction. During the campaign we encourage offers from all prospects, but we don’t need
your reserve until the day prior to auction day. Part of our personalised service to you is to provide you with weekly written reports advising of
feedback as to where the prospects see value. Remembering everyone has a different perception of value so we keep you fully informed so that
you can make an educated decision when setting your reserve.

DO I HAVE TO SELL IF I DONT GET MY REQUIRED PRICE? 

Of course not, you are in total control and make the final decision at which figure you decide to sell your property for.

WHAT HAPPENS IF MY PROPERTY DOES NOT SELL THE DAY OF THE EVENT? 

Naturally our focus is to sell on the day, but sometimes we have buyers that cannot purchase under auction conditions due to extenuating
circumstances. If this occurs we still work with all buyers to proceed to getting you a sale at the best price and conditions. An auction is a
three stage process: a sale can occur in the lead up, on the day or after the auction. 

I DONT HAVE AN EXPENSIVE PROPERTY. IS BEING A PART OF THE EVENT WITHIN MY BUDGET? 

The cost of property specific marketing such as newspaper advertisements are such that they can be tailored to suit any budget.
Also, a no-cost advantage of listing at ‘The 2020 New Year Event’ is the huge amount of publicity that comes with being a part of this high
profile property program.

 

RAY WHITE_KNOW HOW

WE CAN UNLOCK A WORLD OF OPPORTUNITIES FOR YOU
Locally, nationally and internationally we have the resources to deliver results. Whatever your property needs are, now and in the future, we are committed to providing you with an exceptional level of customer service and results. Our team of experts can guarantee unrivaled levels of knowledge and market insight to ensure a better real estate experience for you.  We provide a wide range of property services across the Central Coast.

We are a market-focused, results oriented organisation that delivers dynamic andinnovative real estate solutions to you.

Register your home to be in this EVENT

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