The Planning Stage
Choosing the right agent
Thank you for inviting us to discuss your property. Your home is one of your most valuable assets so when the time comes to sell, we realise your choice of agent is an important and often personal decision.
There are many factors to consider when choosing your agent, such as:
- Do they have good local knowledge and sound advice you can trust?
- Do they have the personal skills to build a strong rapport with potential buyers?
- Have they demonstrated a positive past track record and received great reviews?
- Are they easy to understand and do they communicate well?
- Do they operate a quality marketing system?
- Do they understand how to run an optimal digital marketing campaign?
It's also important of course that your agent makes you feel at ease and confident with the process. Selling your property can be daunting so it's vital you feel well supported and in trusted hands.
To help you in making your decision, we have pulled together in this document some information on what you will experience if you choose our team sell your home. I would love the opportunity to answer any further questions you may have.
Agent Details
Jane Smith
Executive Sales Agent
Preparation
Decisions to be made
Pre-Marketing
Getting ready for the big launch
Prior to your property listing going live, we will go through a premarketing phase to gather feedback on your home and take advantage of existing prospects. This will ensure your property is marketed at the right price with the right messaging and for the lowest possible cost. We will:
- Identify the key selling features of your property
- Do a property match from our database to establish a list of potential buyers and send them a VIP email
- Talk directly to our list of buyers about your property and with your agreement, organise private inspections
- Promote your property on both Facebook and lnstagram and run a 'Coming Soon' SMS campaign to encourage buyers to contact us
- Test the price of your property and respond to any concerns that may impact the ability to achieve the desired price before putting your property on the market.
It is possible that we will find the right buyer for your property in this pre-marketing stage. If not, we will be in the best position to promote your property on the portals with the right price range and the most effective communications strategy.
Marketing
Taking your property to market
To get the best price for your property, we need to attract more buyers. More buyers means more interest. More interest means more offers which means a quicker sale for a higher price. We will therefore recommend a comprehensive, tested marketing process specifically tailored for your property that may include:
On The Market
Finding the right buyer
Once your property is 'live' and can be seen on all chosen web portals, it will be actively marketed by the team under the leadership of our Principal, John Smith.
We will attend to all enquiries and arrange private viewings or Open Home inspections at your convenience.
Within 24 hours of every viewing, we will provide a detailed report on feedback received about your property and the advertised price range.
If your preference is not to conduct open homes at all, we can arrange for private viewings for potential buyers.
After listening to the market, we may recommend adjusting the marketing and/or price. We will arrange regular meetings with you to discuss the progress of your campaign and any changes we feel may be required.
At all times, we aim to be as transparent and informative as possible so you are best placed to make the right decisions about the sale of your property - with minimum stress and inconvenience.
Offers
Receiving and negotiating offers
We understand that you may find this process a bit unnerving but this is the most exciting part of selling your home. It’s a game of strategy and one that we can help to guide you through.
When we receive offers for the purchase of your property, we will always act in your best interests. We will advise you of all offers, high or low, and allow you the time to decide on your preferred way forward.
Our role is to use our experience and understanding of the market to negotiate on your behalf to optimise the price offered until you are happy to accept.
All offers will be handled personally by our Principal, John Smith who has nearly 20 years’ experience in selling properties and achieving record prices. We will not be satisfied until we have taken all opportunities to achieve the sale price of your dreams.
Sale & Settlement
Congratulations - you have sold!
Once we have received an offer that you are happy to accept, we will arrange for a contract to be signed and a 0.25% deposit to be taken from the buyer. Your property will then enter a five business day cooling off period and if the buyer chooses to withdraw from the contract at this time, they will forfeit their deposit.
If you sell your property via auction, there will be no cooling off period and the buyer will be legally bound to purchase your property as soon as the contracts are exchanged.
Vendors will not usually have a cooling off period and will be legally bound to the agreement as soon as the contracts are exchanged.
Before the expiry of the cooling off period, 10% deposit will usually be paid by the buyer and held in trust by us or by your conveyancer.
There will usually be 6 weeks between the exchange of contracts and settlement. During this time, you will need to attend to any repairs that
have been agreed as part of the contract. You will also need to start packing and prepare to move.
A pre-settlement inspection will usually take place by the buyer as the settlement day approaches. If they are happy with the inspection and there is no further work outstanding, settlement will take place on the agreed day. This will involve paying off outstanding loans, taxes and rates and the transfer of documentation. The keys can then be handed over to the new owner.
And you can hopefully move on to your next dream home!
Service & Communication
Making your life easier
If you think all real estate agents are of the same mould, we hope you will find us a refreshing change. We love building relationships with our clients and bringing some good natured fun to what may at first seem to be a stressful process.
We want to make the sale of your property as easy as possible for you so we will:
- Listen to you always
- Ask questions to understand you and your needs
- Keep you informed of feedback and results in a timely, efficient manner
- Organise regular, pre-arranged times for catching up
- Send you a weekly vendor report which shows buyer interest, feedback and the number of buyers through the open homes
- Listen to the market and adjust the marketing and/or price, if required, with your approval.
And remember, if you have any concerns or questions at all, you can contact our Principal, John Smith, directly at any time. We want you to enjoy the process as much as you enjoy the results.
FAQs
Action Plan
About Us
We don't like to be classified as a typical real estate agency. We are good natured, fun loving people who just happen to have an absolute passion for bringing buyers and vendors together to deliver 'dream results' for both. When we do that, everyone is happy and we get a genuine buzz.
Our Principal, John Smith, has been in real estate for nearly 20 years. During that time, he's consistently proven his skills as a high performing agent, placing in the top 15% of agents across the local network.
When John made the move to launching his own real estate agency in 2018, our network was the natural fit. With an advanced digital marketing platform, it presented a totally different paradigm in selling property. Combined with John's exceptional social skills and love of connecting, this digital expertise has proven to be a genuine edge in creating high buyer demand for vendors' properties to deliver outstanding sales results.
We have a compact but highly skilled, experienced team. Our Principal John personally looks after all of our vendors so you know you're getting the very best advice and guidance. Our support team looks after the administration, marketing, legal matters and service to ensure everything runs to plan.
We'd love to have the opportunity to help you sell your home and move on to your next adventure. If you'd like to speak with any of our past clients, please just let us know!