Selling Proposal and Plan for:
Dear John Smith,
Thank you for the opportunity to appraise your property. Our initial meeting gave me a clear understanding of your needs and the goals you hope to achieve through the sale of your home.
The Complete Selling Plan we discussed is, in my view, the most effective strategy for securing the best possible outcome. As promised, I’ve consolidated everything we covered into this detailed proposal for your review.
This proposal includes:
- Property Pricing
- Selling Plan
- Marketing Strategy and Investment
- Property Preparation Checklist
- Recent Sales and Market Insights
- Weekly Communication Plan
- Timeline and Key Actions
This document will serve as our roadmap toward a successful sale. By outlining the strategy, pricing and terms in writing, you’ll have a clear picture of the service and commitment you can expect should you choose us as your agent.
We are dedicated to keeping you informed at every stage of the process and ensuring the strongest result in today’s competitive market. I look forward to your feedback and hope to have the opportunity to represent you.
Kind regards,
Chris Henry
River Real Estate
Property Details
57 Robinsons Road, Vic 3199
4 Beds
459 sqm Living
3 Baths
645 sqm Land
2 Cars
Comparable Property Report
79 Burlington View St
88 Webb St East Gosford
50 White St Gosford
90 Burlington St
Our Plan For Selling Your Home
To achieve the best possible result, we've refined the selling process into three clear and effective steps designed to maximise impact and structure. Generating early energy around your property is key to attracting the strongest buyers from the outset. By combining targeted marketing to our qualified, registered database with a strategic promotional campaign, we ensure every opportunity is explored to secure the highest sale price within your preferred timeframe.
The table below summarises the selling plan I’ve outlined for you.
- Photography
- Creative Development
- Contract of Sale
- Database Notification
- Coming Soon Campaign and pre-marketing preview
- Signboard and Internet launch
- Distribution Marketing
- Database Appointments
- Interest and Price Guide Report
- Media and Press Release and Open for Inspections
- Marketplace Reports
- Possible Offers
- Negotiation Process
- Confirmation of Sale and Price
- Sale and Awaiting Settlement
Marketing Strategy and Investment
Marketing |
Item |
Size |
Cost |
| Direct Mail | Just listed letterbox drops, database email | DLx500 | $250 |
| Portals | realestate.com.au | Priority Listing | $1395 |
| Floorplan | Floor plan & site plan colour | A4 | $250 |
| Photography | Day photography | Unlimited shots | $600 |
| Brochures | 4 page brochure with floorplan x 50 & window card | A4 | $200 |
| Press | Frankston Leader | Double Module | $600 |
| Press | Frankston Leader | Single Module | $300 |
| Photoboard - Property | Photoboard | 5x7 | $250 |
| Other | Other | Other | Other |
| Other | Other | Other | Other |
| Other | Other | Other | Other |
Essential Marketing Launch
As part of our commitment to your property we will be doing the following essential marketing.
Exterior
Always ensure that lawns are freshly cut and edged - Place fresh mulch on the garden beds - Neatly trim trees around windows and doors - Remove any clutter or rubbish from around the exterior of the house - Ensure garden hoses are neat and tidy.
Always empty bins and keep them out of site, if possible - Where possible, clean windows/glass on the exterior of your property - Make sure you keep garden hedges trimmed - Place additional plants to fill garden beds, where needed - Clean out any visible storage under the house, where applicable - Finalise any small painting jobs on the home or surrounding structures.
Interior
Remove any clutter to give a minimalist and welcoming feel - Ensure internal windows/glass/screens are clean, including mirrors - Wipe down window sills and clean out sliding door tracks - Steam clean carpeted areas, where possible - Check for and clean any marks on internal walls - Paint or re-paint walls, if necessary - Ensure kitchen cook tops and benches are wiped clean - Wash or replace curtains/blinds, where required - Remove dust build-up or spider webs, if applicable - Make sure all light globes and fittings are in working order.
Building Inspection Reports
Conducting a Pest and Building Inspection is a valuable option when preparing to sell your property. In most cases, buyers are advised by their solicitors to complete both inspections before exchange.
If you're planning to go to auction, it's strongly recommended that you arrange your own Pest and Building reports before launching your marketing campaign. This allows you to identify and address any potential issues early and provides the added benefit of sharing the reports with interested buyers throughout the campaign, which can build trust and streamline the sale process.
Please note that these are suggestions intended to help you achieve the best possible result. If you need any assistance with presenting your home or coordinating external services for repairs or improvements, I’m always here to help—just give me a call.
Weekly Meeting Agenda and Property Results
I like to track my properties weekly as in my experience this is a manageable time-frame to ensure every base is covered along the way and we are constantly moving towards a successful outcome. Each week we will provide a table of results as below that will provide a running numbers report of your property.
57 Robinsons Road, Vic 3199 |
|||
| Days on Market | 23 | Contract Issued | 4 |
| Virtual Inspections | 178 | Second Inspections | 6 |
| Email Enquiries | 95 | Offers | 1 |
| Groups Inspected | 30 | Interested Parties | 4 |
Meeting Agenda
I will meet with you each week to review and monitor every stage of your auction campaign, ensuring you're fully informed and supported throughout the process. My goal is to do everything possible to help you achieve a successful outcome.
Please keep this agenda on hand while your property is on the market. It’s a helpful tool for tracking progress and noting any topics you’d like to explore further during our weekly meetings.
Weekly Meeting Agenda:
- Review of activity to date
- Are you receiving enough communication and support?
- How is the process aligning with your expectations?
- Promotion and marketing performance
- Sales process and buyer feedback
- Pricing insights and adjustments (if needed)
- Property presentation and any recommended improvements
- Summary of next steps to move toward a successful result
Where To From Here
The following check list will navigate your journey with us towards a solid understanding of every important step of the real estate process.
With the checklist complete you can move on with your plans. We would then thank you for the opportunity for being your agent and hope we have earned the right to be referred to your family and friends.
In today’s real estate industry the only indication we have that we are completely qualified to sell real estate is your satisfaction and testimonial.
Next Steps
To move forward, simply let me know you’re happy to proceed with the proposal. I’ll prepare the necessary agency agreement for signing and get started on the next steps, including property preparation and launching your tailored marketing campaign.
If you have any questions or would like to adjust any part of the plan, I’m here to help.
